PRIVACY POLICY
LAST UPDATED: May 01, 2025
This notice describes the privacy policy (“Privacy Policy” or “Policy”) of https://dawgutopia.com/ (hereinafter referred to as the “website” or “Site” or “Website”) which is operated by:
Business Name: Dawg Utopia
Entity Type: Sole Proprietorship
Operating Out Of: State of Texas
Contact Details: dawgutopia@gmail.com
(here simply referred to as “Dawg Utopia” or “us” or “our” or “we”). In this Policy, you shall be referred as “you” or “your” or “user” or “users”.
This policy applies only to our online store and the services we offer through it. Since we operate on a print-on-demand model, we collect certain details to process your order, ship it to you, and handle payments securely. We also use tools like cookies and analytics to understand how visitors use our website and to improve the shopping experience.
We are based in Texas, United States, and our website is hosted on Squarespace. By using our website, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the site or submit any personal information. If you have any questions, you can always reach us at dawgutopia@gmail.com.
TABLE OF CONTENTS
Sr. No. Particular
Information we collect
Cookies and Tracking Technologies
Lawful basis for processing personal information
How we use your information
Data Retention and Deleting your information
How we share your information
Storage and Security of Information
Links to third-party sites
Rights of Texas residents
Rights of users from California
Rights of users from other places
How do we respond to legal requests?
Children’s Privacy
How to withdraw consent
Choice of Law and Dispute Resolution
Questions about this Privacy Policy
Updates to this Privacy Policy
Welcoming of suggestions
1. INFORMATION WE COLLECT
a) Personal Information You Provide: When you place an order, sign up for updates, or contact us, we collect personal information such as your name, email address, shipping and billing address, and phone number. This information is necessary to fulfill your order, send order updates, and provide customer support.
b) Payment Information: We collect payment details at checkout, including billing address and transaction data. However, we do not store full credit card numbers or payment credentials. Payments are processed securely through third-party services integrated with our website.
c) Automatically Collected Information: When you visit our site, we automatically collect certain data such as your IP address, browser type, device information, and the pages you view. This helps us understand how people use our website and improve functionality.
d) Abandoned Cart and Account Activity: If you begin the checkout process and enter your email address but do not complete your order, we may send you a reminder email. We also collect data related to your activity if you create a customer account, such as login details and order history.
e) Location and Device Information: We collect general geolocation data (e.g., region or city based on IP address) to help improve site performance and understand our customer base.
f) Information from Forms: When you fill out a contact form or subscribe to our newsletter, the information you enter (such as name and email) is stored in our Squarespace Contacts panel so we can respond to your message or send you updates.
2. COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar tracking technologies to improve your experience on our website and to understand how visitors use our site. Cookies are small text files that are placed on your device when you visit a website. Some cookies are essential to make the site work properly, while others help us track site performance and user behaviour.
a) Essential Cookies: These cookies are necessary for the website to function and cannot be turned off in our systems. They allow features like shopping cart functionality, secure login, and order processing to work correctly.
b) Analytics and Performance Cookies: These cookies help us understand how visitors interact with the website. They collect information such as which pages you visit, how long you stay on each page, and what you click on. This data is used in a depersonalized way to help us improve the structure and content of the site. We use services like Squarespace Analytics and other tools that may track general usage patterns.
c) Cookie Preferences: When you visit our website, you may see a cookie banner asking you to accept or manage your cookie preferences. We will only use analytics and non-essential cookies if you agree to them.
d) Other Tracking Tools: In addition to cookies, we may use tools like pixels or scripts to monitor how users interact with the site, especially during checkout or account creation. These tools help us identify problems, improve the design, and understand customer behaviour.
e) How to Control Cookies: You can usually modify your browser settings to decline cookies or notify you when a cookie is being placed. Please note that disabling cookies may affect the functionality of certain parts of the website, including your ability to complete a purchase.
3. LAWFUL BASIS FOR WHICH WE USE YOUR INFORMATION
We only collect and use your personal information when we have a lawful reason to do so under applicable privacy laws. The lawful bases on which we rely include:
a) To Fulfill a Contract: We use your information to process your order, take payment, ship the product, handle returns (when applicable), and provide customer service. This is necessary to carry out our agreement with you once you place an order on our website.
b) With Your Consent: In some situations - such as when you sign up for our newsletter, accept optional cookies, or choose to receive marketing emails - we process your data based on your clear and informed consent. You can withdraw your consent at any time by following the unsubscribe link in emails or contacting us directly.
c) To Comply with Legal Obligations: We may use or retain your information when required by law, such as for tax reporting, fraud prevention, or compliance with government regulations.
d) For Our Legitimate Interests: We use certain information to improve our website, understand how customers interact with it, prevent abuse, and maintain the security of our systems. This helps us run Dawg Utopia responsibly and efficiently while ensuring a smooth experience for all users. When we rely on this basis, we make sure your rights and interests are not overridden.
4. HOW WE USE YOUR INFORMATION
a) To Process and Fulfill Orders: We use your personal information - such as name, shipping address, billing address, and payment details - to process your order, confirm it, fulfill it through our print-on-demand service, and ship the products to you.
b) To Communicate With You: We use your email address and phone number (if provided) to send order confirmations, shipping updates, and customer service responses. We may also contact you if there is an issue with your order or to respond to a question you’ve asked.
c) To Improve Our Website and Services: Information like your IP address, browser type, and how you interact with our site helps us understand what works well and where users face issues. We use this data to make improvements, fix bugs, and enhance your overall experience.
d) To Send Marketing and Promotional Emails: If you’ve given us permission, we may send you updates about new products, offers, or promotions. You can unsubscribe from these emails at any time by clicking the link at the bottom of the message.
e) To Prevent Fraud and Misuse: We may use your information to monitor for suspicious activity, prevent fraudulent transactions, and ensure that our website is being used in a legal and fair way.
f) To Comply With Legal Requirements: We may keep certain information as required by law for tax, accounting, or regulatory purposes, or to respond to legal requests from courts or government agencies.
g) To Remind You About an Abandoned Cart: If you enter your email during checkout but do not complete your order, we may send you a reminder email with a link to return to your cart. You can ignore the email or unsubscribe if you do not wish to receive these reminders.
5. DATA RETENTION AND DELETING YOUR INFORMATION
We retain your personal information only for as long as it is necessary to fulfill the purposes described in this Privacy Policy - such as processing your order, complying with legal obligations, resolving disputes, and enforcing our agreements.
a) Order and Account Information: Information related to your purchases, such as name, email, shipping address, and order history, is kept for record-keeping, tax, and business purposes. This may be retained even after your order is complete, as required by applicable laws.
b) Marketing Preferences: If you’ve signed up to receive marketing emails, we will retain your contact information until you unsubscribe. Once you opt out, we will stop sending you promotional messages, though your email may remain in our system in a restricted list to ensure compliance with your opt-out request.
c) Analytics and Website Usage Data: Non-personally identifiable data collected through cookies and analytics tools may be stored for internal use to help us improve our website and services. This data is typically stored in aggregated or depersonalized form.
d) Requesting Deletion: If you would like us to delete your personal information, you can contact us at dawgutopia@gmail.com with your request. Please note that we may be required to retain certain information to meet legal, regulatory, or business obligations, such as financial record-keeping or fraud prevention. If we cannot delete specific data, we will explain why.
6. HOW WE SHARE YOUR INFORMATION
We only share your personal information with third parties when it is necessary to operate our business, fulfill your order, or comply with legal requirements. We do not sell or rent your personal information to anyone.
a) With Service Providers: We share your information with trusted third-party providers who help us operate our website and deliver your orders. This includes Squarespace (our website host), payment processors, shipping carriers, and email service providers. These companies only receive the information needed to perform their services and are required to protect your data.
b) With Employees or Internal Team Members: Limited personal information may be accessed by Dawg Utopia employees or authorized team members who are responsible for customer service, order management, or business operations. Access is granted only as needed to perform their duties, and all employees are expected to handle personal data responsibly and in line with this Privacy Policy.
c) With Our Print-on-Demand Partners: Since our products are made to order, your order details (such as product type, size, and shipping address) are shared with our production and fulfillment partners to create and ship your items directly to you.
d) With Analytics and Tracking Tools: We share de-identified or aggregated data with tools like Squarespace Analytics to understand how visitors use our site. This helps us improve the website and enhance your experience. These tools do not receive data that directly identifies you.
e) With Law Enforcement or Legal Authorities: We may share your information if required by law, court order, or a valid legal request - for example, in response to a subpoena or to meet tax reporting obligations.
f) Business Transfers: If our business is sold, merged, or transferred, your information may be included as part of that transaction. If that happens, we will take reasonable steps to ensure the new owner handles your data in line with this Privacy Policy.
7. STORAGE AND SECURITY OF YOUR INFORMATION
Your information is securely stored through our website platform provider, Squarespace, which hosts our site on private cloud infrastructure. Squarespace stores customer data in Tier III data centers located in the United States, with full redundancy and multiple layers of security in place to protect against data loss, breaches, and unauthorized access. Additionally, they use geographically distributed content delivery networks (CDNs) to serve website content efficiently and securely.
Payment information is processed through secure, PCI-compliant third-party payment processors. We do not store your full payment card details on our systems.
We take reasonable physical, technical, and administrative measures to safeguard the personal information we collect, including encryption, limited access, and routine monitoring of our systems. However, no method of transmission over the internet or method of electronic storage is 100% secure. While we do our best to protect your data, we cannot guarantee absolute security.
If we become aware of a data breach that affects your personal information, we will notify you as required by law and take steps to limit any potential impact. You are also responsible for protecting your account login credentials, if applicable, and for using secure internet connections when interacting with our site.
8. THIRD PARTY LINKS
Our website may include links to third-party websites or services, such as social media platforms or external resources. These sites operate independently from Dawg Utopia and may have their own privacy policies and practices. We are not responsible for the content, security, or privacy standards of any third-party website. If you choose to click on these links or interact with external services, you do so at your own risk, and their terms will apply.
9. Rights of Texas Residents
If and when we are subject to the Texas Data Privacy and Security Act (TDPSA), as a Texas resident, you may have the following rights regarding your personal data collected by us:
a) Right to Confirm and Access: You have the right to confirm whether we are processing your personal data and access to your personal data. This includes the right to know what personal data we have collected, the purposes for which we are using it, and the categories of third parties with whom we share it.
b) Right to Correct: You have the right to correct inaccuracies in your personal data. If you believe that any of the personal data we have collected about you is inaccurate, incomplete, or outdated, you can request that we correct it.
c) Right to Delete: You have the right to delete personal data you have provided to us. This includes the right to request that we delete any personal data we have collected about you, except in certain circumstances such as when the data is necessary for us to fulfill our contractual obligations or when the data is required by law.
d) Right to Obtain a Copy: You have the right to obtain a copy of your personal data that you previously provided to us (data portability).
e) Right to Opt Out: You have the right to opt out of the processing of your personal data for targeted advertising, selling personal data about you, or profiling.
f) Right to Appeal: You have the right to appeal a controller's refusal to take action on requests to exercise your rights. If we deny your request, you can appeal and we will respond within 60 days. If we deny your appeal, you can contact the Texas Attorney General (https://www.texasattorneygeneral.gov/) to submit a complaint.
How to Exercise Your Rights
To exercise any of these rights, you can submit a request through email at dawgutopia@gmail.com.
We will respond within 45 days, with a possible 45-day extension if needed. If we refuse to take action on your request, you have the right to appeal.
We may request additional information from you to verify your identity before processing your request. This is a security measure to ensure that your personal data is not disclosed to unauthorized individuals.
We are committed to protecting your privacy and handling your personal data responsibly in compliance with the TDPSA. Please review our full Privacy Policy for details on our data practices and how we safeguard your information.
10. RIGHTS OF USERS FROM CALIFORNIA
This privacy notice section for California residents supplements the information contained in our Privacy Policy and it applies solely to all visitors, users, and others who reside in the State of California.
“Shine the Light” and “Eraser” Laws: Residents of the State of California may request a list of all third parties to which we have disclosed certain information during the preceding year for those third parties’ direct marketing purposes.
California Consumer Privacy Act (CCPA)/California Privacy Rights Act (CPRA): The CCPA, as amended by the CPRA, provides California residents and/or their authorized agents with specific rights regarding collecting and processing their personal information.
In compliance with the California Consumer Privacy Act (CCPA), we are required to disclose the categories of personal information we collect from users. The following outlines the categories of information we collect, along with examples and purposes for which the information is used.
Categories of Personal Information We Collect
1. Identifiers:
Examples: Name, email address, shipping address, billing address, phone number.
Purpose: To process and deliver your order, contact you about your order, provide customer support, and send order confirmations and updates.
2. Commercial Information:
Examples: Records of products purchased, order history, transaction details.
Purpose: To fulfill orders, maintain purchase history for support and reorders, manage returns or replacements, and improve our services.
3. Internet or Other Electronic Network Activity Information:
Examples: IP address, browsing behaviour, device type, pages visited, time spent on site.
Purpose: To analyze website traffic and user behaviour, improve the website experience, and detect potential security issues or misuse.
4. Geolocation Data (Approximate):
Examples: General location based on IP address (e.g., city or region).
Purpose: To understand our customer base geographically, detect fraudulent activity, and tailor shipping and checkout processes.
5. Payment Information (Collected Through Third Parties):
Examples: Card type, last four digits of the card, billing address.
Purpose: To process payments securely through our third-party payment processor. We do not store full credit card details.
6. User-Generated Content:
Examples: Product reviews, ratings, or comments submitted through the website.
Purpose: To display customer feedback, manage our public product reviews section, and ensure content aligns with our site policies.
7. Inferences Drawn from Other Personal Information:
Examples: Preferences or purchase tendencies based on order history or interaction with the site.
Purpose: To recommend products or send relevant marketing communications (only if consent is given).
We do not sell your personal information. For more about your rights under the CCPA and how to exercise them, please refer to the “Your Rights and Choices” section below.
Your Right to Know: California residents have the right to request that we disclose the following information to you about our collection and use of your personal information over the past twelve (12) months. We may ask you to provide certain information to identify yourself so that we may compare it with our records in order to verify your request. Upon verification, we will disclose to you:
The categories of personal information we have collected about you.
The categories of sources for the personal information we have collected about you.
The specific pieces of personal information we have collected about you.
Our business or commercial purpose for collecting or “selling” your personal information as defined by the CCPA.
The categories of third parties to whom we have sold or shared your personal information, if any, and the categories of personal information that we have shared with each third-party recipient.
Your Right to Opt-Out of “Sale” or “Sharing” of Personal Information: California residents have the right to opt- out of the “sale” or “sharing” of their personal information as defined by the CCPA by contacting us at dawgutopia@gmail.com.
Please note that we do not knowingly “sell” the personal information of any individuals.
If and where we are “sharing” your personal information with third parties for the purposes of cross-context behavioural advertising or profiling, you may opt-out of such sharing at any time by submitting a request at dawgutopia@gmail.com.
Your Right to Limit Use of Sensitive Personal Information: California residents may have the right to request that businesses limit the use of any sensitive personal information to those uses which are necessary to perform the Services or for other specifically-enumerated business purposes under the CCPA, as amended by the CPRA. Please note that we do not use sensitive personal information other than as necessary to perform the Services or as specifically permitted under the CCPA.
Your Right to Delete: California residents have the right to request that we delete any of the personal information collected from you and retained by us, subject to certain exceptions. We may ask you to provide certain information to identify yourself so that we may compare it with our records in order to verify your request. Once your request is verified and we have determined that we are required to delete the requested personal information in accordance with the CCPA, we will delete, and direct our service providers to delete your personal information from their records. Your request to delete personal information that we have collected may be denied if we conclude it is necessary for us to retain such personal information under one or more of the exceptions listed in the CCPA.
Your Right to Correct: Under the CCPA, as amended by the CPRA, California residents have the right to request that we correct any inaccurate personal information we maintain about you, taking into account the nature of the personal information and the purposes for which we are processing such personal information. We will use commercially reasonable efforts to correct such inaccurate personal information about you.
Non-Discrimination: You will not receive any discriminatory treatment by us for the exercise of your privacy rights conferred by the CCPA.
To exercise any of your rights, please contact us at dawgutopia@gmail.com
11. RIGHTS OF USERS FROM OTHER STATES
Depending upon the laws of your jurisdiction, you may be eligible for some or all the following rights in respect of your personal information:
i. Right to obtain information: You may have a right to obtain information about how and on what basis your personal information is processed and to obtain a copy.
ii. Right to rectification: You may have the right to have any incomplete or inaccurate information we hold about you rectified and corrected.
iii. Right of Erasure: You may have the right to erase your personal information in limited circumstances where
(a) you believe that it is no longer necessary for us to hold your personal information; (b) we are processing your personal information on the basis of legitimate interests and you object to such processing, and we cannot demonstrate an overriding legitimate ground for the processing; (c) where you have provided your personal information to us with your consent and you wish to withdraw your consent and there is no other ground under which we can process your personal information; and (d) where you believe the personal information we hold about you is being unlawfully processed by us.
iv. Right of restriction: You may have the right to restrict processing of your personal information where: (a) the accuracy of the personal information is contested; (b) the processing is unlawful but you object to the erasure of the personal information; (c) we no longer require the personal information for the purposes for which it was collected, but it is required for the establishment, exercise or defense of a legal claim or (d) you have objected to us processing your personal information based on our legitimate interests and we are considering your objection.
v. Right to object: You may have the right to object to decisions which are based solely on automated processing or profiling.
vi. Right to ask for a copy: Where you have provided your personal information to us with your consent, you may have the right to ask us for a copy of this data in a structured, machine-readable format and to ask us to share (port) this data to another data controller; or to obtain a copy of or access to safeguards under which your personal information is transferred outside of your jurisdiction.
vii. Right to withdraw your consent. You may have the right to withdraw your consent on using your personal data. If you withdraw your consent, we may not be able to provide you with access to certain specific functionalities of our services.
viii. Request the transfer of your Personal Data. If you so have this right, we will provide to you, or to a third- party you have chosen, your personal data in a structured, commonly used, machine-readable format. Please note that this right may only apply to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
To make such requests, please contact us at dawgutopia@gmail.com. Please note, we reserve the right to reject the request if you are not entitled to the right that you request to enforce.
12. RESPONDING TO LEGAL REQUESTS
We may access, preserve, and share your information in response to a legal request (like a search warrant, court order or subpoena/summon) if we have a good faith belief that the law requires us to do so. This may include responding to legal requests from law enforcement agencies, courts, tribunals, and government authorities. We may also access, preserve and share information when we have a good faith belief it is necessary to: detect, prevent and address fraud and other illegal activity; to protect ourselves, you and others, including as part of investigations; or to prevent death or imminent bodily harm. We also may retain information from accounts disabled for violations of our terms for at least a year to prevent repeat abuse or other violations of our terms.
13. CHILDREN PRIVACY
Our website and services are not intended for children under the age of 13, and we do not knowingly collect personal information from anyone under 13 years old. If we learn that we have received information from a child under 13 without verified parental consent, we will delete that information as soon as possible. If you believe that a child has provided us with personal data, please contact us at dawgutopia@gmail.com so we can take appropriate action.
14. OPTING OUT
a) Email Marketing: If you have subscribed to receive marketing or promotional emails from us, you can opt out at any time by clicking the "Unsubscribe" link at the bottom of any marketing email we send. Once you unsubscribe, we will stop sending you promotional messages.
b) Abandoned Cart Reminders: If you receive an email reminder about an abandoned cart and do not wish to receive similar messages, you can ignore the email or use the unsubscribe option provided within it.
c) Cookie Preferences: You can manage or disable non-essential cookies through the cookie banner on our website or by adjusting your browser settings. Disabling cookies may affect how some parts of the website function.
d) Account Deletion or Data Removal: If you want to request deletion of your personal information or customer account, you may email us at dawgutopia@gmail.com. Please note that some data may need to be retained for legal or business reasons, such as fulfilling past orders or tax recordkeeping.
e) Do Not Track Signals: Our website does not respond to browser-based "Do Not Track" signals. You can still manage tracking preferences by adjusting your cookie settings or using private browsing modes.
15. CHOICE OF LAW AND DISPUTE RESOLUTION
Unless provided by the relevant statute, rules, or directives applicable to the jurisdiction in which you reside, in case of any disputes, issues, claims or controversies arising out of or in relation to your use of the Site or our services, the governing law and dispute resolution mechanism as provided in the Terms of Service shall apply to this Privacy Policy as well.
16. GRIEVANCE OFFICER
In the event you have any grievance regarding anything related to this Privacy Policy, or with any content or service of Dawg Utopia, in that case you may freely write your concerns through your registered email to Grievance Officer/Designated Representative at below:
· Name: Joshoua Allen
· Email: dawgutopia@gmail.com
17. UPDATES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect changes in our business, legal obligations, or how we handle your information. When we make changes, we will revise the “Last Updated” date at the top of this page. We encourage you to review this policy regularly so you are aware of how your information is used and protected. Your continued use of our website after any updates means you accept the revised policy.
18. WELCOMING OF SUGGESTIONS
We welcome your comments regarding this Privacy Policy. Please write to us at dawgutopia@gmail.com.
Last updated on May 01, 2025.